Tuesday, August 08, 2006

What Do Real Estate Agents Do Exactly? Where's the Value and Innovation?

Heres a link to one US consumer's reaction to dealing with his estate agent.

There are lessons herein for any Agent to continually work to lift their game. The best listing tool is word of mouth - recommendation.

One thing the vendor criticised was the Agent didn't suggest ideas on how to improve the look of our home for potential buyers. I had a look at Barb Schwarz's website StagedHomes.com, a service dedicated to preparing your home for sale, giving the home a makeover pre-sale. Have a look at the before and after photos. Also she has a pretty convincing video when America's ABC 20/20 program did a 4 hour makeover. You would almost have to say many homes are poorly presented by their vendors and simply wont attract top dollar. Many a canny investor takes advantage of such properties as opportunity to makeover the investment and add instant value. Look no further than second hand car dealers, they have been detailing cars for years.

I still cant believe Americans get charged a 6% commission.

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