A recent posting declared the death of residential leasing listings in the Age Classifieds.
I figure well is the same happening to real estate listings for properties for sale? It is but it's not over yet.
A quick comparison for properties listed for postcodes 3186 & 3187 (Brighton & Brighton East) for Saturday June 24.
The Age - 54 listings
Domain* - 162 listings
That's exactly a 3-1 ratio
A quick comparison of the 3 main agents in the area
Hodges. 9 in the Age and 37 on the web - ratio of 4-1
Buxtons. 15 in the Age and and 42 on the web - ratio 3-1
Hocking. 10 in the Age and and 32 on the web - ratio of 3-1
Conclusion. The current ratio is 3-1 online digital vs offline print. For every property listed for sale in The Age there are still 2 properties for sale not listed in the Age. That's quite significant. Admittedly the sample is quite small, the trend is not.
I predict that when the portals add Google type mapping the ratios will increase by a significant factor again as the buyers will able to zone into the precise areas they want to buy. Mapping is not something print can offer.
*realestate.com.au was roughly the same as Domain
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