Tuesday, June 13, 2006

Digital vs Print - and the winner is .....

From next week Guardian journalists are to embark on a "landmark" change in the way they work by publishing all news stories on the newspaper's website up to 24 hours before they come out in print.

The change reflects the fact that while the print edition of The Guardian sells 374,580 copies a day, Guardian Unlimited has 12.9 million "unique users" a month, mostly from outside the UK.

Guardian editor Alan Rusbridger told Press Gazette: "It seems to me that the move to a situation in which the digital edition becomes as important, if not more important, than the print edition — some would argue that's already happened at The Guardian in terms of our global presence — seems to me to be inevitable.

"The advertising is already going that way. I think it's not viable for newspapers to carry on with a once-a-day print deadline because that's the way that we've done it for 200 years.

"If we don't wake up and realise we are competing with people on a daily basis who are beating us by 12, 18 and 24 hours on stories, then we are heading to irrelevance."

Digital vs Print - The only survivor in the digital vs print world will be books for the foreseeable future. As for everything else ...

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