Thursday, April 26, 2007

Fairfax the Digital Media Company

Extract from Fairfax Media CEO David Kirk

Our second priority has been rapid growth in our internet earnings. We have made the major and very successful acquisition of Trade Me and we have developed and grown a wide range of online businesses. In Australia we are #1 in news and information (our launch of brisbanetimes.com.au has been an unprecedented success), we are #1 in dating and holiday rentals and we have strong #2 positions in jobs, homes and cars classifieds. (behind seek, realestate.com.au and carsales)

Our business news and information and investor positions are very powerful with afr.com and BusinessDay.com.au, which complement each other as they cover and expand the market. We are rapidly implementing a successful online entertainment strategy with Austereo in music and Anytime for online video-on-demand downloads.

Our travel strategy is moving fast with online hotel bookings launched and online flights and cars on the way.

Overall, Fairfax Digital's contribution to Fairfax Media's profits has grown from 1% to 14% in two years and there is much, much more to come.

Our third priority has been to build a digital media company, by adapting our media products, working processes, systems and organisation to the new converged world of digital media.

And at the same time job cuts of 35. Perhaps that can be attributed to better productivity from technology changes

No comments: