MyHome

Crikey has been at its rumour mongering again -
MyHome feeling a bit homeless?
Now that only one franchise group (Elders) has signed up to the PBL-backed real estate website, the reality seems to be hitting home for many others. Why have LJ Hooker and others backed out? MyHome plans to go direct to the vendors of agents who use MyHome – that’s right, going "around" the real estate agent. Ray White has also said "no thank you" for the same reason. To make matters worse, MyHome is now suing Ray White (the largest franchise group in Australia) for deciding not to use MyHome. The only group promoting MyHome seems to be Raine & Horne in NSW, whose agencies are being told by Max Raine that they should stop advertising on all other real estate websites and only advertise on MyHome.

I did a quick side by side comparison for postcode 3204 - Bentleigh
MyHome - 50 entries - mostly Hocking Stuart
Realestate - 110 entries - supported by all agents

And the winner is - the punters will always decide that - and lets face facts - there is room only for two plus a number of specialty sites

Update as of March 13, 2007, Syney Morning Herald


Realestate.com.au has helpfully provided SMH with traffic figures for property classifieds in the first 10 days of March.

And it seems PBL's new site, myhome.com.au, is struggling to get off the ground, failing to reach 100,000 unique visitors despite the recent marketing drive.

Realestate.com.au had 1.6 million unique visitors over the period, followed by Fairfax Media's Domain.com.au with 852,000, according to the data from Nielsen/NetRatings.

Realestate.com.au also notes that users stayed on its site an average 11 minutes, compared to just 2 minutes for myhome.com.au.

I don't doubt the statistics